This might be difficult in a business where the main action is threatening beat people up and then doing so, but I’m happy to see they’re at least going to try.
What’s interesting about this new push to end bullying in the mass media is how quickly they’ve eliminated the original cause of the movement. The only mention of sexuality is in the quote here:
“Everyone at TNA stands firmly behind this new anti-bullying campaign. The bullying must stop, and we want to take a stand,” said TNA Chief Marketing Officer, Al Ovadia, himself a father of two. “There’s no place in our schools for bullying, be it based on a student’s looks, race, sexual orientation or anything else.”